Nearly half of the respondents drink craft beer because they like to try something new. With craft beer, consumers can experiment with a huge diversity of beer styles and flavor profiles. And the younger the consumers, the more likely they are to drink craft beer outside the home, in a pub or restaurant. The fundamental value of craft beer is that craft beer drinkers are willing to pay a little more for a beer that has more flavor, flavor, variety and alcohol.
The magical flavors offered by craft beers are finely tuned, adjusted and aged to give a delicious taste and quality not found in mass-produced beers. In addition, breweries are meeting these high demands by continuously innovating with different varieties of flavors, hops, etc. In the early 1980s, a smaller beer boomlet, with then-new breweries such as Sierra Nevada and Samuel Adams, foreshadowed today's biggest craft craze. With flavor being an important piece of the growing beer puzzle, both microbreweries and breweries are constantly working outside the box to offer their customers the variety of beers they crave.
Breweries are continually striving to offer their customers interesting and creative beverages to stay ahead of the curve. It's the craft beer revolution, that Cambrian explosion of small-scale breweries that have sprung up all over the country. Since craft breweries are passionate about their taste and flavor, there are endless exciting eating and drinking experiences available with craft beer. It is also significant that the craft beer movement took off during the Great Recession, as unemployment created a generation of entrepreneurs “out of necessity” who, lacking formal offers, opened small breweries.
Craft breweries have focused on flavors that were underrepresented in the hyper-consolidated beer market. More recently, many states have made exceptions for small craft breweries to sell beer directly to consumers in taverns. Hundreds of new breweries continue to open annually (and thousands more give home-brewing a shot), opening up the industry to almost anyone with aspirations to become a beer entrepreneur. Technically, they create an exception to the prized three-tier system in a way that benefits smaller breweries.
Big breweries ignored burgeoning niches, Watson said, particularly India Pale Ales Hops, or IPA, which make up a large part of the craft beer market. Technology and globalization are supposed to make modern industries more efficient, but today's breweries require more people to produce fewer kegs of beer. The West is leading the way among cities with the most craft breweries, such as Portland, Denver, San Diego, Seattle and Los Angeles, but the trend is national. Second, sometimes consumers have their own reasons for turning against monopolies, particularly in flavor-driven industries, just as they are moving away from Budweiser and popular light beers to tastier IPAs and stouts produced by smaller breweries.
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